Design Problem

Design Problem:

To create a video game cover design/teaser that appeals more towards a feminine demographic. The ナンココ (nankoko) original design problem was to create a game for women who play or want to play video games in a teen+ age group without losing too many male players, but to keep the female main character a positive model for women. The Nankoko company wishes to expand their base demographic and believes by targeting a female audience they can eventually increase their profits. 

Why?

Women are an understated demographic in video game design and it is a field that deserves more time and study. There are very few games in the industry that have female main characters in the story and even fewer of those games have what could be seen as a positive female lead. The very first female lead character in a game was Samus Aran from Metroid made in 1986. It has to be noted;however, that Samus' gender was not revealed until the very end of the game. 

CVG Presents. "Samus Aran - the Bounty Hunter's Weapons." Wii Preview: Gameplay Preview. N.p., 28 May 2010. Web. 17 Mar. 2013. http://www.computerandvideogames.com/248810/previews/samus-aran-the-bounty-hunters-weapons/